Since 2007, Jacky Winter has proudly and fiercely carved paths for talented freelance artists to collaborate with agencies and clients of all kinds. Representing a roster of 100+ artists across the globe, we’ve negotiated and produced thousands of commissions for countless commercial applications.

You’re right. And, while we truly loved that name, it unfortunately put us just one letter away from sharing a title with a certain global pandemic. When we said we’d love our service to go viral that isn’t exactly what we meant so, like most things in 2020, we had to pivot...

In addition to a slight tweak of our artist services (no fees to vet Companion projects, moving the community from Slack to Discord, and more) the biggest change is that we have expanded our Companion and Community offering to creative studios and brands to offer a single point of contact for long-term and/or large scale art buying engagements.

On top of that, our new publicly viewable community database has been developed, which gives clients a bit of insight into the extended network of artists in our Community.

To find out more, visit our new client-specific Companion and Community pages on our landing page.

Choreus is the latin root of the word “choree”, but that probably doesn’t make things clearer to anyone. A choree is a poetic meter where a stressed (or long) syllable is followed by an unstressed (or short) one. Basically, we take the stress out of your creative projects. Neat, hey?

Having trouble pronouncing it? Kick-off “curious” with “core” and you’re on the right track (which we think is quite lovely — after all, aren’t all artists curious to their core?), but “chorus” works too when you’re all about working together.

Choreus and its services (Community, Consult and Companion) is powered by the seasoned team at The Jacky Winter Group—a creative representation and production company based in Melbourne, New York, and London. Since 2007, Jacky Winter has proudly and fiercely carved paths for talented freelance artists to collaborate with agencies and clients of all kinds. Representing a roster of 100+ artists across the globe, we’ve negotiated and produced over tens of thousands of commissions for an infinite variety of commercial applications. At the core of Jacky Winter and Choreus is a devotion to creating a healthy creative ecosystem—one in which artists can thrive and earn a livelihood doing what they love.

Our producers have worked across all sorts of projects—murals, packaging, street posters, live illustration, TVCs, 3D printed sculptures, logos, augmented and virtual reality, fully integrated all-media campaigns, animated GIFs... you name it. Our primary clients are advertising agencies, design studios, publishers, consultancies and often direct to client.

Together we’ve worked with the biggest (and smallest) clients, brands and artists in the world to produce commercial projects that we’re incredibly proud of—not only because of the beautiful artworks we’ve delivered on time and on budget, but also because we’ve worked extremely hard to negotiate fair rates and working conditions for those we represent. We know our stuff!

While we were created and operated by an agency, Choreus is not an artist rep in itself. By signing up to our community or engaging in one of our services, you are not committed to us in any way.

In the last fifteen years we have had thousands of artist commissions and come across even more talented artists. All people we would love to help and work with, but the pure math of how many people and the time and resources we had available had previously made this impossible using the traditional representation model.

While the core principals and workings of a full service agency like Jacky Winter still have a firm place in the industry that we are fully committed to, Choreus can act as the inverted model of JW, therefore allowing us to be there when needed for the many artists who could benefit from our services, while at the same time offering further value for our long-term clients whose needs are constantly evolving.

At the core of Jacky Winter and Choreus is a devotion to creating a healthy creative ecosystem: one in which artists can thrive and earn a livelihood doing what they love; and where clients can tap into a network of the world’s best talent, with peace of mind they're in the hands of professionals who get it done properly.

Over the last 15 years of Jacky Winter’s existence, we’ve received countless requests from artists outside the roster for help on various aspects of their careers and projects. As one of the only groups with the experience and know-how to help them, we’ve long considered how to bring that knowledge and support to a broader commercial art community, where full representation isn’t needed or feasible.

That brings us to Choreus. While Jacky Winter remains an artist representation agency, catering to longer-term relationships with a select number of creators, Choreus flips the old model on its head to provide on-demand production services to freelance artists, and by extension to our current and future clients.

Inverting the traditional representation system, Choreus takes the full suite of custom tools developed by Jacky Winter to facilitate creative production and, most importantly, a team of dedicated specialists who have collectively negotiated and produced tens of thousands of commissions.

Their experience in the creative industries is broad and their commitment to production runs deep. Our producers are fluent in both languages of artists and clients. They’re the translators, negotiators and people who make it happen. They look after both sides of the commercial equation—taking care of business so the artist can focus on the art and deliver the best possible outcome for the client.